Monday, May 20, 2024
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Lab-grown diamond collection from Kendra Scott

Kendra Scott, renowned for its innovative designs and commitment to philanthropy, has unveiled its Lab Grown Diamond Collection, showcasing the brand’s dedication to accessibility and quality craftsmanship. Here are the key highlights from the announcement:

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Debut of Lab Grown Diamond Collection: Kendra Scott introduces its Lab Grown Diamond Collection, representing a natural expansion for the brand into the realm of fine diamond jewelry. This move aims to offer customers stylish options at more accessible price points.

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Customer-Centric Approach: Founder and Chief Creative Officer, Kendra Scott, emphasizes the brand’s dedication to putting customers first. The decision to introduce lab-grown diamonds stemmed from customer feedback, reflecting the brand’s commitment to evolving alongside its clientele.

Quality and Craftsmanship: The collection features diamonds created in a laboratory setting, allowing for precise control over clarity, cut, and production processes. Kendra Scott ensures that all lab-grown diamonds meet stringent standards, with stones above 0.5 carats certified by the International Gemological Institute (IGI) for superior quality.

Accessible Pricing: By leveraging lab-grown diamonds, Kendra Scott aims to provide customers with timeless pieces at more attainable price points. The collection offers a range of styles priced between $500 and $2,950, making fine jewelry more accessible to a broader audience.

Inaugural Collection: The Lab Grown Diamond Collection debuts with 19 styles across three suites, available online at KendraScott.com and in select Kendra Scott stores. Each piece is crafted with the same attention to detail and expertise synonymous with the Kendra Scott brand.

About Kendra Scott: Founded in 2002, Kendra Scott LLC has evolved into a lifestyle brand offering a diverse range of products, including Fashion, Demi-Fine, and Fine Jewelry, watches, fragrances, and home accessories. The brand remains committed to its founding philosophy of “Family, Fashion, and Philanthropy,” having donated over $65 million to charitable causes since 2010.

Omni-Channel Approach: Kendra Scott embraces a customer-centric omni-channel strategy, with a network of experiential stores, wholesale partnerships, and online presence, ensuring accessibility and convenience for customers worldwide.

Through the Lab Grown Diamond Collection, Kendra Scott continues to uphold its reputation for innovation, quality, and philanthropy, offering customers the opportunity to adorn themselves with timeless pieces designed to last a lifetime.

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