Somerset, N.J.— Venus Jewelers, a longstanding presence in the community, has announced its decision to close its current location and embark on a new chapter in the same shopping center.
After an illustrious 45 years at its original spot, the retailer is set to transition to a larger and upgraded space, signaling a strategic move towards enhancing the traditional jewelry shopping experience, the company revealed.
This significant shift marks a milestone for the business, originally founded by the late George Stavrianidis in 1979. Today, Venus Jewelers remains a cherished family-owned establishment, now overseen by Peter Stavrianidis, Dora Fount, and Jason Stavrianidis.
“Our objective is to redefine the very essence of engagement ring and jewelry purchasing,” expressed fifth-generation jeweler Jason Stavrianidis.
“This relocation affords us the opportunity to craft a truly distinctive experience for our clientele, one centered around celebration, education, and the entire journey, rather than solely focusing on the jewelry itself.”
The forthcoming establishment will boast a dedicated bridal boutique, serving as a platform for Venus Jewelers’ hands-on educational initiatives, alongside a bespoke design and repair facility. Additionally, patrons can anticipate a contemporary lounge area, complete with a coffee and wine bar, adding a touch of modern sophistication to the shopping experience.
Prior to the transition, Venus Jewelers will be holding a liquidation sale at its current location at 1024 Easton Ave.
The store’s new address within Rutgers Plaza will be 940 Easton Avenue. Presently undergoing construction, the upgraded venue is slated for an early summer opening, promising an enhanced and enriched experience for patrons old and new.
