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Underwood Named to National 20 Under 40 in Jewelry Retail List

Troy Underwood, Vice President of Underwoods Fine Jewelers in Fayetteville, has been honored by Jewelers of America as one of the top 20 jewelry professionals under 40. This accolade highlights young professionals who exhibit leadership and a commitment to advancing jewelry retail.

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The 20 Under 40 in Jewelry Retail list, established in 2022, recognizes individuals for their potential to shape the future of the jewelry industry. “Troy possesses all the qualities and leadership skills that will help to pave the way for a brighter future and the next generation of jewelry industry professionals,” said David Bonaparte, President & CEO of Jewelers of America.

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A third-generation jeweler, Underwood graduated from the University of Alabama with a double major in Finance and Marketing. He initially worked in heavy machinery sales in Saint Louis before pursuing his passion for gemology at the Gemological Institute of America in Carlsbad, where he earned titles as a Graduate Gemologist, counter sketching, and bench professional. Underwood gained further experience at Lee Michaels flagship store in Baton Rouge before joining the family business in Fayetteville.

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Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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