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Studs Launches Luxury Piercing Pop-Up in NYC

New York—Jewelry retailer and piercing studio, Studs, has unveiled a luxury piercing pop-up in New York City to promote its new collection.

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Dubbed “Fancy Studs,” the pop-up launched on May 9 and will remain open until May 24. Visitors can receive piercings performed by Studs’ professional piercers using needles instead of piercing guns, enhancing the overall experience.

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The new collection features 14-karat white and yellow gold earrings adorned with lab-grown diamonds. The assortment includes huggies, studs, chains, and clickers, all designed for specific ear anatomies to ensure optimal healing.

Studs describes the Fancy Studs concept as a natural progression for the brand, reflecting its growth and refinement. The pop-up showcases updated branding with a palette of mint, moss, and emerald tones, signifying a shift from the original vibrant yellow and lime scheme to a more serene and mature aesthetic.

The interior design of the pop-up blends traditional and modern elements, featuring clean lines, geometric accents, and Roman arcade-inspired decor, including Doric columns, scalloped displays, and modern archways with playful gradients.

Despite the new look, the store retains elements of Studs’ original branding, integrating signature shapes and neon details with intentional yellow elements and dichroic tones as a nod to the brand’s origins.

The Fancy Studs pop-up is located at 414 W Broadway in SoHo and operates from 11 a.m. to 7 p.m., Wednesday through Sunday.

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Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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