Friday, June 7, 2024
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Pandora Launches ‘Essence’ Collection, Redefining Jewelry Essentials

Copenhagen, Denmark—Pandora has unveiled its latest jewelry collection, “Essence,” which offers a modern twist on classic pieces such as gold hoops, bangles, and pearl necklaces. This launch is a key component of Pandora’s strategy to transform consumer perceptions of its brand.

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The “Essence” line features 50 pieces designed for everyday wear with a contemporary and sculptural flair. The collection includes earrings, rings, bracelets, and necklaces crafted in sterling silver and 14-karat gold plating, with some pieces adorned with cultured pearls. Prices range from $50 to $350.

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“We are excited to introduce our new ‘Pandora Essence’ collection, featuring pearls and an effortless, organic aesthetic,” said Mary Carmen Gasco-Buisson, Pandora’s chief marketing officer. “Our customers have diverse needs, and by expanding our assortment, we can better enable them to express who they are and what they love. I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”

Expanding beyond its signature sterling silver charms and bracelets is part of Pandora’s “Phoenix” growth strategy, aimed at enhancing brand awareness and repositioning Pandora as a full-fledged jewelry brand.

The company collaborated with photographer Craig McDean and model Jocelyn Corona, as well as photographers Tanya and Zhenya Posternak, for the new “Be Love” campaign to promote the collection.

Initially launched through a pilot program in the Netherlands, the “Essence” collection proved successful and is set to launch in the United States on Thursday. It is currently available online via pre-sale access for “My Pandora” loyalty program members.

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Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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