Tuesday, June 4, 2024
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Louis Vuitton Unveils First Flower-Shaped Diamond

Paris—Louis Vuitton has reached a historic milestone in the diamond industry under the visionary leadership of Francesca Amfitheatrof, the house’s artistic director of jewelry and watches. For the first time in six decades, the Gemological Institute of America (GIA) has recognized a new diamond cut inspired by the iconic Monogram flower, originally designed by Georges Vuitton in 1896. This achievement marks the first new diamond cut acknowledged by the GIA since the princess cut was patented in the 1960s.

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Amfitheatrof, a pioneering figure in a predominantly male industry, has seamlessly blended Louis Vuitton’s historic craftsmanship with cutting-edge technology to create these unique star and flower-shaped diamonds. These new symbols of Louis Vuitton reflect the brand’s commitment to creativity and innovation.

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“I am fortunate to work with an incredible team; this is the family I have chosen, and I feel very lucky to have had this opportunity. It is a dream to see everything we have achieved in such a short time,” said Amfitheatrof, who has been with Louis Vuitton since 2018 after serving as the creative director at Tiffany & Co. Her tenure at Louis Vuitton has been marked by a swift ascent, achieving significant milestones within the LVMH group in just six years.

Amfitheatrof attributes her success to a blend of classic elegance and contemporary innovation, a formula that has resonated with new generations of customers. “I believe that the jewelry market has evolved into something less traditional, rigid, and outdated. Hopefully, I have been able to contribute to that,” she noted.

Her achievements are also rooted in a culture of dedication and hard work. “I am afraid that the new generations do not understand how much dedication it requires and how hard you have to work, even beyond your expectations,” she concluded.

Louis Vuitton’s introduction of the flower-shaped diamond is a testament to the brand’s enduring legacy and its ability to evolve with the times, setting new standards in the luxury jewelry market.

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