Friday, November 8, 2024

Clare Waight Keller Brings Parisian Elegance To Reformation’S New Eco-Chic Jewelry Collection

Clare Waight Keller, renowned for her iconic design of Meghan Markle’s wedding gown, has launched her highly anticipated jewelry collection in collaboration with Reformation (Ref), the Los Angeles-based brand known for its eco-conscious fashion. This marks the latest milestone in Waight Keller’s illustrious career, following her tenure as the creative head of prestigious fashion houses such as Pringle of Scotland, Chloe, and Givenchy.

With her recent appointment as creative director of Uniqlo, a leading Japanese apparel brand, Waight Keller’s influence continues to grow. But it’s her new jewelry line, created with Reformation, that is capturing the spotlight in the world of sustainable luxury fashion.

Reformation, beloved by the fashion-forward elite—celebrities like Taylor Swift, Kendall Jenner, Emma Stone, and Kaia Gerber are frequent fans—has built its brand around eco-chic fashion. Committed to climate-neutral operations, with a goal of becoming climate-positive by 2025, Reformation balances vintage-inspired designs with innovative, sustainable practices. The company uses deadstock and eco-fabrics, meticulously tracking the environmental impact of each product. With over 2 million Instagram followers, it is clear that consumers value Ref not only for its fashion-forward appeal but also for its dedication to size inclusivity and high-quality, sustainable products.

The collaboration with Clare Waight Keller brings that same ethos to the world of jewelry. Made from recycled 24k gold vermeil, sterling silver, and deadstock semiprecious stones, the pieces offer both style and sustainability. The collection draws inspiration from the glamour and spirit of 1920s Paris—a period known for its artistic and cultural revolution. To capture the essence of this era, the collaboration features a stylish film, starring Dree Hemingway (great-granddaughter of Ernest Hemingway and daughter of Mariel), who models the jewelry in the brand’s marketing imagery. Dree, adorned in the collection’s key pieces, evokes a sense of timeless elegance, reminiscent of Brett Ashley from Hemingway’s The Sun Also Rises—a character known for her charisma and sophistication.

Among the standout pieces in the collection are the large Hemingway Earrings ($348) and the Louise Necklace ($398), both of which are worn by Dree in the film. The designs encapsulate the Art Deco influences of the 1920s, reimagined with modern touches that reflect Waight Keller’s signature style. Each piece feels like a nod to the past, yet remains effortlessly contemporary—perfect for the modern woman who values both style and sustainability.

The Clare Waight Keller x Reformation collection reflects a broader trend in the jewelry and fashion industries toward sustainable luxury. Consumers are increasingly seeking out brands that prioritize eco-conscious practices, and this collaboration brings those values to life with elegant designs that don’t compromise on quality or craftsmanship. Waight Keller’s intricate designs are a testament to the timeless beauty of well-made jewelry, while Reformation’s commitment to sustainability ensures that each piece makes a positive impact on the planet.

The Reformation x Clare Waight Keller jewelry collection is now available for purchase on the Reformation website, offering exclusive, eco-conscious pieces that bring together art, history, and sustainability.

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Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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