Kay Jewelers has partnered with Grammy-nominated soul singer Teddy Swims in a collaboration that blends heartfelt music with expressive fashion.
Appointed as Kay’s new “chief love officer,” Swims is curating a jewelry collection for Father’s Day that celebrates love in its many forms—with an edge.
The collection showcases Swims’ personal style and sentimentality, featuring bold yet refined pieces such as stainless-steel bracelets, alt-metal chains, diamond-accented rings, and a signature teddy bear charm crafted in precious metals—an emblematic nod to the artist himself. The designs emphasize layering, texture, and masculinity without sacrificing elegance.
Swims will also lend his distinctive voice to Kay’s iconic jingle, “Every Kiss Begins with Kay,” offering a fresh, emotional rendition aimed at connecting with a new generation of jewelry lovers. His tour, “I’ve Tried Everything But Therapy,” sponsored by Kay Jewelers, will highlight the pieces in live performance, making jewelry a visible extension of his expressive aesthetic.
“Kay has helped people say ‘I love you’ through fine jewelry for over a century. Now we’re telling that story in a new voice—mine,” said Swims. “This isn’t just collaboration. It’s a statement about love, self-expression, and timeless style.”
Stacee Johnson-Williams, president of Kay Jewelers and Peoples Jewelers, echoes this sentiment: “Teddy embodies authenticity and creativity—qualities that resonate with the heart of our brand.”
With this partnership, Kay Jewelers redefines modern masculine jewelry—where soulful design meets fashion-forward craftsmanship.
