Following a sharp rally in international gold markets—with spot and COMEX gold both gaining over 2% to approach $3,400 per ounce—leading Chinese jewelry brands have swiftly adjusted their retail prices for 24K gold jewelry.
On June 3, the per-gram prices at several well-known domestic jewelry houses rose significantly, reflecting renewed market optimism and increased material costs:
Chow Tai Fook: ¥1,020/g, up ¥22 from the previous day’s ¥998
Laomiao Gold: ¥1,019/g, up ¥21 from ¥998
Chow Sang Sang: ¥1,024/g, up ¥20 from ¥1,004
Lao Feng Xiang: ¥1,018/g, up ¥18 from ¥1,000
This return to four-digit pricing signals a notable shift in the gold jewelry landscape, particularly for consumers and collectors with an eye on both design and material value.
As fashion and investment converge, the movement in gold material prices continues to influence the pricing strategies of luxury and heritage jewelry brands alike.
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