Dolly Parton returns to the world of fine fashion with a radiant new jewelry collection in collaboration with Kendra Scott. Titled after her iconic ballad “I Will Always Love You,” the line offers a fresh yet nostalgic nod to the country legend’s enduring elegance and love of sparkle.
Following the duo’s successful 2024 debut inspired by “Love Is Like a Butterfly,” this second capsule embraces sculpted heart silhouettes, delicate butterfly motifs, and luminous rhinestones—each piece a tribute to Parton’s lyrical legacy and her unmistakable sense of style.
Designed to reflect both emotional depth and feminine strength, the 10-piece collection is rooted in refined craftsmanship and accessible luxury, ranging from $70 to $198.
“The collection honors Dolly’s timeless lyrics while embracing our shared values of joy and self-expression,” said Kendra Scott. Indeed, this collaboration is more than ornamental. Each sale supports a larger mission: promoting childhood literacy through a partnership between the Kendra Scott Foundation’s Yellow Library and Parton’s own Imagination Library initiative.
Fusing country heritage with contemporary fashion, the collection strikes a balance between sentimental design and social purpose—proof that jewelry can be both beautiful and meaningful. Whether you choose a heart-shaped pendant or glimmering butterfly earrings, the collection invites wearers to embrace glamour with intention.
At nearly 80, Dolly Parton continues to expand her influence across fashion, philanthropy, and the arts. This luminous collaboration confirms what fans already know: true style never fades—it evolves.
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