Wednesday, June 5, 2024
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Skydiamond to Appeal ASA Ruling

Vince asserts that his company produces “the world’s first and only diamond made entirely from the sky,” using the sun, wind, rain, and atmospheric carbon, making any reference to “lab-grown” inaccurate.

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The ASA’s ruling against Skydiamond in April followed a complaint from the Natural Diamond Council (NDC).

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Vince expressed disappointment with the ASA’s handling of the case, stating, “It was clearly a competitor complaint and there is a different process for that.” Skydiamond intends to appeal the decision and is prepared to seek a judicial review to challenge the ASA’s exercise of its authority as a public body.

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Alice
Alice
Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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