Sunday, July 7, 2024

The Woodlands Welcomes Sparkling New Jewelry Store: Your First Look at Diamonds Direct

The Woodlands, TX — Diamonds Direct has opened a new store in The Woodlands, marking its seventh location in Texas. Known for its ethically sourced diamonds, the jeweler’s first direct-to-the-public showroom was established in Charlotte, North Carolina in 1995.

“This expansion into The Woodlands marks an exciting milestone for Diamonds Direct,” said Tamir Shkargi, Diamonds Direct vice president. “We are eager to introduce our unique approach to this community and continue to serve greater Houston. Our mission is to offer not just products, but lasting memories and cherished moments through our timeless creations.”

The new 6,000-square-foot showroom offers a wide selection of natural and lab-created diamonds. To celebrate the opening, Diamonds Direct is giving away a one-carat diamond tennis bracelet to anyone who purchases a diamond or diamond and mounting combination valued at $10,000 or more.

“We cannot wait to welcome guests to our new home in The Woodlands,” said Maria Alvarez, Diamonds Direct general manager. “We are dedicated to providing an unforgettable experience for every customer who walks through our doors. Our team is excited to serve this community with the finest selection of diamonds and jewelry, accompanied by unmatched expertise and service excellence.”

Diamonds Direct offers after-sale perks such as complimentary jewelry maintenance and a 110 percent upgrade policy. The new Woodlands store will also host special events, starting with a showcase of one-of-a-kind Verragio styles and engagement rings on Friday, June 28 and Saturday, June 29.

Diamonds Direct ensures all its diamonds are ethically sourced via the Kimberley Process, a system established by UN resolution 55/56 to prevent conflict diamonds from entering the mainstream market. The jeweler also supports local charities, including the American Cancer Society’s Cattle Baron’s Ball, the American Heart Association, and Candlelighters, with plans to expand its charitable reach in The Woodlands area.

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Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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