Vaping has long been glamorized, but quitting is often seen as dull. Two friends, Hilary Dubin and Caroline Huber, want to change that with their brand Jones. They created stylish nicotine mints in a sleek metal case to make quitting feel fashionable and personal.
Dubin and Huber started vaping after college and struggled to quit. They found quitting products boring and mostly aimed at men. Jones offers a fresh, beautiful alternative.
They also launched the Quit With Jones app, which helps users build healthy habits and find support.
Jones has teamed up with fashion and jewelry brand Monbouquette to create a unique piece that combines style and quitting aid. Monbouquette’s jewelry draws inspiration from vintage cigarette cases, making quitting chic and fun.
Dubin says, “Quitting should be stylish because healthy skin and hair are the real fashion.” Jones will soon launch a new cherry-flavored mint with a chic tin.
This collaboration shows quitting vaping can be empowering and elegant.
