Sunday, July 7, 2024

Crookston Area Chamber Celebrates New Jewelry Store

Crookston—The Crookston Area Chamber Ambassadors gathered this week to honor and congratulate two new businesses in the community, including The Jeweler, founded by Bishop Lee Moronez Jensen.

Jensen’s journey in the jewelry industry began at 19 when he started working at Helzberg Diamonds in the Columbia Mall under Bernie Hagen’s mentorship. He then moved to Sioux Falls to master the trade of Gold and Silver Smithing across all three levels before returning to work at Helzberg Diamonds and later Riddles Jewelry Store in Grand Forks.

Recognizing an opportunity in Crookston following the closure of Munn’s Jewelers, Jensen proposed opening a new jewelry store. He eventually realized his dream, opening The Jeweler in Downtown Crookston in February 2024. Jensen describes his store as shopper-friendly, emphasizing transparency and fairness with customers. Initially considering a repair-only shop, he expanded his offerings to include buying inventory and acquiring investors.

The Jeweler provides jewelry sales, sizing, and repairs, with plans for future expansion. To celebrate the opening, Jensen is offering a 40% discount on lab-grown diamonds for first-time customers.

Located at 103 S Main Street, The Jeweler is open Tuesday-Thursday from 9:00 a.m. to 7:00 p.m., and Friday-Saturday from 9:00 a.m. to 5:00 p.m.

The Crookston Area Chamber Ambassadors continue to support local entrepreneurs through networking events, ribbon-cutting ceremonies, and other community activities, providing resources and encouragement to new businesses in Crookston.

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Alice is a seasoned jewelry designer renowned for her exquisite creations that seamlessly blend artistry with elegance. With a passion for craftsmanship and an unwavering commitment to quality, Alice has established herself as a distinguished figure in the world of fine jewelry. Drawing inspiration from diverse cultures and artistic movements, Alice brings a unique perspective to her designs, creating pieces that transcend mere accessories to become timeless works of art. Her meticulous attention to detail and insistence on using only the finest materials ensure that each creation reflects not only her artistic vision but also a commitment to unparalleled craftsmanship. Having honed her skills through years of dedicated practice and a keen understanding of evolving trends, Alice is adept at translating her clients' desires into bespoke, one-of-a-kind pieces. Her portfolio encompasses a range of styles, from classic and timeless to avant-garde and contemporary, showcasing her versatility and ability to cater to a diverse clientele.

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